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Our Projects

Live projects solving real-world challenges for startups, brands, and businesses across marketing, finance, operations, and strategy.
Explore past projects and outcomes where in-depth research translates into practical, execution-ready solutions.

FICCI

FICCI

A statewise analysis of policy gaps in Indian startup context.

FICCI

1. Assessed startup policies across 9 Indian states, identifying gaps in incubation, acceleration.

2. Compiled the entire analysis and recommendations into a comprehensive report that will be sent to government agencies and findings will be published by FICCI to influence policy reforms.

Dexter Ventures

Dexter Ventures

Drafted a comprehensive investment thesis on the Toys Industry, guiding profitable investments in the fast-evolving toy market through data-driven analysis.

Dexter Ventures

1.Performed a detailed market research, financial analysis and competitive benchmarking of the toy industry across industry hubs.

2. Compiled the entire research into a 64-pager report giving synopses of the market scenario, supporting policies and the way forward.

She Capital

She Capital

Drove data-backed investment insights to strengthen the women-led startup landscape at She Capital.

She Capital

1. Managed a 1,200+ female founder community fostering collaboration and growth.

2, Analyzed 100+ VC firms' investment trends in women-led businesses, profiling international and Indian peanut butter startups.

Zenma

Zenma

Designed B2B & D2C growth strategies across quick commerce platforms and executed brand activations.

Zenma

1. Developed a B2B expansion roadmap assessing 110+ potential partners across 16+ hotspots to identify scalable formats.

2.Analysed 90+ SKU listings across 5 quick-commerce channels, to identify gaps and whitespace opportunities and provided 10+ actionable SEO recommendations.

3.Executed 3 brand activations delivering 30–40% inquiry rates, 25–30% peak hour concentration reaching 60%+ in compact setups.

Get a way

Get-A-Way

Conducted market research and drove insights across retail expansion, Q-Com optimisation and social media presence.

Get-A-Way

1.Developed strategies for 10+ SKUs across Q-Commerce and retail, driving visibility through targeted promotions, strategic brand partnerships, and well-planned marketing campaigns.

2. Performed in-depth benchmarking of 15+ competitors crafting targeted growth and marketing strategies to improve the brand’s positioning.

HDFC Capital Advisors

HDFC Capital Advisors

Conducted in depth analysis on AI in real estate to develop a 80 pager report

HDFC Capital Advisors

1. Conducted a comprehensive analysis of the 9 steps of the real-estate value chain, performing methodical research on 25+ AI-driven firms operating across property sourcing, asset management, construction, and property services.

2.Assessed the practical applications of AI and quantified its impact on improving operational efficiency and process automation to produce a 80 pager report.

Barista

Barista

Evaluated the franchise expansion potential for Barista in Chhattisgarh, Jharkhand and Madhya Pradesh.

Barista

1.Mapped 15+ national coffee chains and retail brands; analysed consumer demographics, menu mix preferences, coffee consumption patterns, and pricing strategies for regional adaptation..

2.Benchmarked 20+ franchise models to assess investment benchmarks and scalable formats.

3.Identified 30+ high-footfall event hotspots as potential pop-up stall opportunities to drive brand visibility.

Polartern

Polartern

Developed GTM and PLG strategies, focusing on competition benchmarking and tier-wise market penetration.

Polartern

1. We developed and executed a 5-week flagship Mini MBA program achieving 30% daily growth rate on nearly 1/3rd of the campaign days and 100%+ jumps in installations showing repeated strong traction. .

2.Analyzed 100+ consumer surveys to to extract actionable insights and benchmarked 10+ competitors, developing a tailored GTM strategy

3.Proposed 10+ product features and designed a tiered subscription model to drive long term app revenue.

Crowwd

Crowwd

Created a dynamic platform for meaningful finance-centric discussions and investor engagement.

Crowwd

1. fostered finance-related discussions, reaching 12,500+ investor engagements in a month.

2.Our efforts expanded IFSA-LSR’s influence globally, connecting it with an international finance community

Nikore Associates

Nikore Associates

Conducted an on-field survey of women to analyze harassment, education, and income levels.

Nikore Associates

1. Surveyed 300+ women to provide impactful policy recommendations for underprivileged women.

2.Over 75 days, we identified intervention areas, aiming to empower women and improve their socio-economic conditions through data driven insights

Feeding India Zomato

Feeding India Zomato

Drafted a state-wide roadmap for Gujarat to analyse food insecurity.

Feeding India Zomato

1. Assisted Feeding India in optimising food distribution, collaborate with local partners, and expand its impact across urban and rural communities in the state.

2. Analysed supply chain efficiency, and carried out active outreach to strengthen the company’s food distribution network.

Hire4Hotels

Hire4Hotels

Conducted market research, retention analysis, and pricing evaluation for hospitality recruitment.

Hire4Hotels

1. Conducted market research, retention analysis, and pricing evaluation for Hire4Hotels.

2. Created buyer personas, operational strategies, lead generation to enhance recruitment efficiency.

Guruconnect

Guruconnect

Developed a brand strategy, KPIs, and a marketing roadmap for measurable expansion.

Guruconnect

1.Developed a brand strategy, KPIs, and a marketing roadmap.

2. Optimised growth tracking positioning and engagement, ensuring measurable expansion..

Algotest

Algotest

Performed competitive benchmarking to analyzing engagement metrics and profitability.

Algotest

1. Analysed 5+ online platforms to accelerate Algotest’s engagement.

2.Recommended SEO-driven content, Reddit expansion, and partnerships to optimize community building and audience engagement

Crashfree India

Crashfree India

Evaluated and benchmarked a range of road safety devices across major brands on defined safety and quality parameters, in alignment with relevant regulatory and performance standards for CFI’s app “SafeKart”..

Crashfree India

1.Evaluated 4 types of road safety devices across 60+ brands on defined safety parameters, in alignment with relevant regulatory standards.

2.Developed a standardized scoring mechanism to rate each product on safety performance, resulting in a comparative safety index across brands on CFI’s app ‘Safekart’